Our Team
Adam Rice
CEO
Adam has more than 15 years experience in business leadership; from ideation through to multi-million dollar revenue, his passion for turning strategy into success has seen him through in many industries across the board. He launched his first business at 19, and launched another online company while growing the first. Beyond start-ups, Adam has held senior positions in Sales, Marketing, and Finance. With a BA, an undergrad certificate and a Graduate Diploma recently upgraded to an MBA, Adam strives to continually improve himself and his businesses. His worldly travels, through work and leisure, have taken him to over 40 countries, giving him knowledge and understanding of different markets and cultures, and how to succeed within them. These experiences have helped drive his passion to bring Asset Direct, and financial accessibility, to countries across the world.
Mike Butler
VP, Operations
Mike has 10+ years of progressive sales and marketing management experience. He is a savvy partnership and sales leader with experience managing and scaling multiple million+ dollar partnerships, including PC Financial, RBC, TD, HSBC, and others at Rates.ca (Canada's largest financial services marketplace). His experience has a strong focus on measurable, results-driven sales to partners and a proven track record of growing acquisition. Managing existing & net new partnerships and initiatives in the Fintech space during his time as Head of Partnerships at Kanetix Ltd., he is a valuable member of the Asset Direct leadership team to help spearhead partnerships and growth; ensuring our referral partners and lenders optimize the traffic they are sending and receiving while continuing to scale.

Banxx is in Beta

Get Informed When We Launch Banking Capabilities in Your Region

Cancel

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
About Us
Our TeamOur MissionPartner With Us
Services
Personal LoansDebt ConsolidationOnline LoansBank Accounts
Information
Apply NowFAQBlogPrivacy StatementTerms Of Use
Contact
379 Dundas Street Unit 101
London, ON N6B 1V5
CanadaGet In Touch
*APR ranges from 6.99% to 46.96%, and loan repayment terms range from 3-120 months. As an example, the total cost of borrowing a $2000 unsecured personal loan at 29.96% for 24 months is $2685.12, or $111.88 monthly. Additional administration fees may apply and vary by lender. Annual Percentage Rate (APR), loan term and monthly payments shown are estimated based on information you provide and that which is made available from our lender network. Terms are subject to final credit review and approval, and interest rates are subject to change at any time and may vary by province. Fees may apply and vary by province/territory, and may include insurance, administration, home valuations and other applicable fees. Be sure to review the lender’s Terms and Conditions and all available loan documents carefully before proceeding.

**Auto loan APR starting as low as 4.99% with loan repayment terms between 72 and 84 months.

© 2025 Asset Direct. All rights reserved.

Personal LoansBank AccountBecome an AffiliateSign In

Apply Now

Get in Touch

We’d love to hear from you. Please fill out this form.

Cancel

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.